061: From Event Execution to COVID-19 Testing with Digital Tools

Jul 15, 2020

Digital Enterprise Society is the authority on the transformation to a digital enterprise, impacting all areas of an organization. Tune in for discussions among industry leaders about operations and action needed to drive digitization principles forward for the future of product development and life cycles. 

 

On today’s episode, Thom Singer and Craig Brown welcome Ryan Choura, an event builder who has turned the devastation of a global pandemic into an opportunity for service and growth.  Before the pandemic Ryan’s company focused on superior event planning and execution, but now that the event industry has gone into hibernation, he has set his sights on something far more essential and meaningful.  After spending 90 days researching and perfecting the best possible COVID-19 testing experience, Choura Events is set to become the largest testing company in the nation.  Ryan shares the motivation behind creating a more effective testing company and offers advice to anyone that is looking for ways to build their career by helping where help is needed most.  

 

On today’s podcast, you will learn:

 

Using digital tools for event execution 

• Ryan highlights the key role of digital tools for industries of every kind.

• Digital tools provide the virtual simulation needed to visualize spaces in event planning and execution.
• Digital tools assist in meeting the quick turnaround requirements for event planning.

 

Pivoting from event planning to COVID-19 testing

• COVID-19 has changed the spacial requirements that must be met at events.
• The devastation of the pandemic has given Ryan’s company the opportunity to use their rapid building skills to use in a new way. 
• The output experience at hospitals has to change in light of COVID testing, and Ryan’s company is prepared to make that change happen. 
• A comparison of the output of an average testing facility compared to what Ryan’s new testing company will be able to service. 

 

Career advice for times of forced change

• Use the assets and skills you have to bring good to the world. 
• Have open hands and don’t hold too tightly to the way things currently are. 
• Look for problems and find ways to provide better solutions. 
• Examine your network and make yourself valuable within it. 
• Have a vision for the challenges that are placed in front of you. 

Do you have an example of extraordinary efforts or innovation during these unprecedented times? We would love to hear your story and possibly interview you for an upcoming episode. Please reach out to us at www.DigitalEnterpriseSociety.org

 

Learn More

Ryan Choura

“How One Company Went From Servicing Coachella to Helping Hospitals in Need” from Rolling Stone